Tilray Brands has launched ZONNA, a new cannabis brand with fast-acting THC pouches for adult consumers in Canada. The product is a smokeless, portable and discreet option for people who want an alternative to traditional cannabis use. It contains neither tobacco nor nicotine.
Fast-acting pouches in a discreet format
The launch is rolling out in the Bubble Pink variant. Each pouch contains 10 milligrams of THC, and the products are sold in packs of 15 pouches, for a total of 150 milligrams of THC per can.
The pouches are designed to be placed between the gum and the lip. According to Tilray, ZONNA combines a compact format with Capsoil technology, which is intended to deliver a fast-acting effect while keeping the product odorless and easy to carry.
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Meant to meet demand for new consumption formats
Blair MacNeil, Tilray Canada’s chief, says in the press release that consumer demand is reshaping the market and that the company wants to offer products that create more choice.
He describes ZONNA as an example of how the company is trying to meet growing demand for cannabis products perceived as discreet, convenient, dosage-friendly and smoke-free.
Dosage and packaging
Each ZONNA pouch contains 10 milligrams of THC, something Tilray highlights as an advantage for consumers who want a more controlled dose. The package is child-resistant and includes separate compartments for used and unused pouches, which the company says helps with safe storage and disposal.
The products are now available through licensed cannabis retailers in Canada.
Aphria handles production and distribution
The Canadian cannabis products are produced and distributed by Aphria Inc., a Tilray company licensed under the Cannabis Act.
Tilray says the launch is part of the company’s broader push across cannabis, beverages, health and food in more than 20 markets.
Source
Tilray Brands Launches ZONNA, Introducing New THC Pouches for Cannabis Consumers
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