The first day of Mary Jane Berlin 2025 was dedicated to B2B, and it was clear that the focus was on collaboration and development. Companies had the opportunity to forge new connections, explore innovative products, and expand the European cannabis community. The atmosphere was positive and professional, driven by a strong will to elevate the industry to new heights.
Once the doors opened to the public, the festival offered three action-packed days with around 500 exhibitors. Everything from wholesalers and climate control systems to smoking accessories and cannabis genetics was represented. Visitors could explore both cutting-edge strains and old-school classics.
A sensory experience
The indoor area was divided into four halls, while outside, a nearly surreal festival atmosphere unfolded: a Ferris wheel spun in the background, the stage featured live entertainment, the 420-Chill Area invited relaxation, and the selection of food and beverages was both generous and entirely alcohol-free.
Following Germany’s recent legalization reforms, cannabis culture was literally in the air from morning to evening. The feeling was hard to describe – a mix of freedom, acceptance, and collective joy.
Knowledge, stars, and a sense of safety
An indoor stage was dedicated to conferences and discussions about cannabis’s role in society. Panels and lectures covered topics such as medical cannabis, cultivation methods, and legal issues. Many attendees were seen taking notes diligently and continuing the conversations in the hallways.
Mary Jane Berlin 2025 attracted several legends from the cannabis world. Among the most talked-about guests were Mila Jansen (Hash Queen), Edward “Ed” Rosenthal, Jorge Cervantes, Urban Remo, and none other than Mike Tyson.
Despite two isolated incidents of assault and robbery – with no serious injuries – the festival felt safe and well-organized. Police and medical staff were quick to respond.
Cutter and the High Rollers Cup: Danish bowling magic in Berlin
Danish enthusiast Khodr “Cutter” Merhi, founder of the Smokenhagen Social Club in Copenhagen, left his unique mark on Mary Jane Berlin 2025 by organizing his very own bowling tournament: the High Rollers Cup. It was a fast-paced and much-appreciated side event that attracted over 20 teams from various parts of the industry. Cutter, with his warm charisma and passion for the cannabis community, created an atmosphere where laughter, collaboration, and a touch of competitive spirit blended in perfect harmony.
The competition quickly became a topic of conversation among the fair attendees, not least thanks to the spectacular first prize: miniature bowling pins made of real gold. The winners of the High Rollers Cup were Voice Of The Plant (VOP) and Mario Guzman aka Sherbinski who showed great skill with the ball.
The event became a tribute to the social side of cannabis culture: an activity that broke the ice between participants, sparked new friendships, and showed how community and creativity can coexist with business professionalism. Cutter Merhi’s initiative was living proof that there is room for joy and fresh thinking in an otherwise traditional expo environment.
The crowd: “A perfect festival”
With over 70,000 tickets sold, it never felt overcrowded. Many described the festival as nearly perfect – well-organized, interactive, and full of shaded resting areas, tasty beverages, and new discoveries around every corner.
Visitors expressed appreciation not only for the offerings and atmosphere but also for the respectful and inclusive vibe that permeated the entire event. It was a festival where everyone felt welcome, regardless of background or experience. Mary Jane Berlin 2025 showed that cannabis can be a unifying force – for innovation, knowledge, culture, and human warmth.